DOMESTOS | FLUSHTRACKER
We created a web app for Domestos to raise awareness of the global sanitation crisis.
It tracked your poop through the sewers in real time using Google Maps data. It then emailed you when it arrived at your nearest waste plant - a stark contrast to the 40% of the world without sanitation facilities.
The site gained over a million page views in a day and featured in TIME, CNN, The New York Times, The Independent, Metro, Irish TV and Absolute Radio. Fascinating enough to have ground Britain to a halt according to Caitlin Moran.
Creative Circle Bronze, Adage Editor's Pick.