COCA-COLA | PREMIER LEAGUE
The task was to create a brand platform for Coca-Cola's sponsorship of the Premier League. They wanted to celebrate the league's diversity with a focus on the fans, so we came up with 'Where Everyone Plays'.
The launch film brings together 250 real fans from all 20 clubs and shows how all their quirks and differences is what makes the league special.
D&AD Shortlist, One Show Merit, Creative Circle Silver, A.P.A Diamond, Campaign Ad of Day and Pick of the Week.
A version of the ad went up on Coca-Cola's iconic Piccadilly Circus site in London.
A range of shorter edits went out to fans on social media before matches.
And here's the remix with three promoted teams for the 2019/2020 season.