DEPARTMENT FOR EDUCATION
There's a stigma surrounding apprenticeships as they're seen as the inferior option to University. The truth is, it takes a lot of courage to go straight out into the real world.
So we created a campaign all about the raw energy and attitude that sets apprentices apart. The aim is to change perception of apprenticeships and inspire young people to fire up a career of their own.
The campaign spanned national TV, outdoor, a new website with case studies plus online and social.