Idents for Instax's sponsorship of New Girl on E4.
Our brand mission is to 'FILL THE WORLD WITH ONE-OFFS' so we thought every ident should be different.
Taking inspiration from ukulele playing Jess (played by Zooey Deschanel), we wrote quirky little songs and matched up the lyrics with real Instax snaps. There were 88 in total to air across 22 episodes.
Here's a selection...