Idents for Instax's sponsorship of New Girl on E4.
After establishing the brand thought of 'FILL THE WORLD WITH ONE-OFFS', we felt that every single ident should be unique.
Taking inspiration from ukulele playing Jess (played by Zooey Deschanel), we wrote quirky little songs and matched up the lyrics with real Instax snaps. There were 88 in total to air across 22 episodes. Here's a selection...